Civil Engineering of Columbia

Civil Engineering of Columbia (CEC) draws from their years of experience to provide high-quality civil engineering services to the Southeast. They needed new branding—a logo, fresh website, and new messaging—to help showcase their professionalism and breadth of capabilities.

Civil Engineering of Columbia
Work Done
Brand Identity
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The Challenge

Their old logo was just their acronym of "CEC." The client most commonly refers to their business as CEC and wanted to make sure that was still possible and clear with their new identity. The updated mark was created using those letters intertwined. The maze-like design alludes to an aerial view of a map of roadways and waterways, tying back to the work CEC does so well. We also adapted the logo to be used as a pattern on several extensions of their brand, established typography and an official color palette to be used across all possible brand implementations.