Hop x Boys

This was a self-initiated project I did for fun. I love the craft beer industry but have never had the opportunity to work with a brewery. So I decided to use my free time to create a brand identity and product line for a brewery. I decided to create "Hop x Boys Beersmiths" an irreverent brand that pokes fun at all of us aging ex-punks who now have real jobs, families, and responsibilities to worry about but still love beer, skating, playing music, and having terrible haircuts.

Work Done
Brand Identity, Packaging.
Scroll Down

The Challenge

I had actually started this a few years ago. The original concept was to create different "hop head" characters for each beer. Similar to what I did here, but their heads were all going to be hops. Coming back to this random project a few years later, I decided to completely re-work the logo and drop the idea of having hops in the logo. It feels like every brewery out there is doing something with hops. I wanted to do something different.